Check Yourself Before You Wreck Yourself: How NOT to Name Your Business
Launching a new business brings and onslaught of decisions. You’re focused on developing your product or service idea, nailing down your ideal target market, and…
Get Real: Why Authenticity is Crucial to Your Branding
“Authenticity” has been a buzzword lately for brands lately– for good reason. The internet has thrown back the curtain on brands, ushering in an Age…
Love at First Click? Why Your Website’s First Impression Matters
Your website is usually the first point of contact your customers have with your business. Just like a first date, people form impressions–good or bad–fast.…
13 Ways Your Website is Just Like a Car
In California, your car plays an important role in your public perception. On the internet, your website is the vehicle by which you get around…
3 Types of Tagline: Which is Right for Your Business?
Adding a tagline (or“motto,” or “slogan”) to your business is a smart way to create a memorable impression and stand out from your competitors. But…
6 Hidden Mistakes that Secretly Sabotage Your Branding
Everyone knows the obvious spots to find your company’s branding. Places like your website and business card. The sign on your storefront, the side of…
What’s the Deal with Content Marketing?
You might have heard a little (or a lot) about content marketing and you're not sure if it's the right move for your company. A…